Sport Consumer Research Consultants


Online Store - Ebooks (pdfs) from SCRC Internet Publishing. 

Sport Consumer Behavior - Table of Contents

Marketing Sustainability through Sport - Table of Contents


Marketing Sustainability through Sport

$ 45.00 USD

This text details how sport organizations can create sustainability marketing campaigns to positively influence the Triple Bottom Line and to encourage their own fans to increase their level of environmentally sustainable behavior. Please click on the Table of Contents to see what's inside.

Faculty, please contact us to get discount pricing for your students.
sport.consumer.research@gmail.com

 
 
 

Sport Consumer Behavior

$ 40.00 USD

We designed Sport Consumer Behavior (2nd ed.) to help sport marketers understand sport consumers. We provide content on sport consumer behavior in general, theories of consumer behavior, the role of segmentation for identifying key consumer groups, and how people become sport consumers in the first place. We examine the motivators of sport consumer behavior: culture, personality, individual needs and values, attitudes, and market demand characteristics. We discuss the impact of (dis)confirmation, satisfaction, and self-esteem building behaviors on repatronage. Our primary goal is to enable professionals and emerging professionals to master the skills they need to succeed in the sport industry.

The entire book can be purchased for $40, or each chapter (see below) can be bought separately for $5 each. Faculty, please contact us to get discount pricing for your students.
sport.consumer.research@gmail.com 

 

Trail, G. T., & James, J. D. (2015). Sport Consumer Behavior (2nd ed.). Seattle, WA: Sport Consumer Research Consultants Internet Publishing. (All chapters).

 

Introduction to Sport Consumer Behavior

$ 5.00 USD

Trail, G. T., & James, J. D. (2015). Introduction to sport consumer behavior. In Sport Consumer Behavior (2nd ed.) (pp. 1-37). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Theories of Consumer Behavior

$ 5.00 USD

Trail, G. T., & James, J. D. (2015). Theories of consumer behavior. In Sport Consumer Behavior (2nd ed.). (pp. 38-69). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Fan Socialization

$ 5.00 USD

James, J. D., & Trail, G. T. (2015). Fan socialization. In Sport Consumer Behavior (2nd ed.). (pp. 70-94). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Market Segmentation

$ 5.00 USD

James, J. D., & Trail, G. T. (2015). Market segmentation. In Sport Consumer Behavior (2nd ed.). (pp. 95-114). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Culture and Subcultures

$ 5.00 USD

Trail, G. T., Harrolle, M. G., & James, J. D. (2015). Culture and subcultures. In Sport Consumer Behavior (2nd ed.). (pp. 115-145). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Values, needs, and goals.

$ 5.00 USD

Trail, G. T., & James, J. D. (2015). Values, needs, and goals. In Sport Consumer Behavior (2nd ed.). (pp. 146-174). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

The influence of motivation on sport consumption.

$ 5.00 USD

Trail, G. T., & James, J. D. (2015). The influence of motivation on sport consumption. In Sport Consumer Behavior (2nd ed.). (pp. 175-203). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Consumer perceptions and sport consumer behavior.

$ 5.00 USD

James, J. D., & Trail, G. T. (2015). Consumer perceptions and sport consumer behavior. In Sport Consumer Behavior (2nd ed.) (pp. 204-232). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Market demand characteristics and external constraints.

$ 5.00 USD

Trail, G. T., & James, J. D. (2015). Market demand characteristics and external constraints. In Sport Consumer Behavior (2nd ed.). (pp. 233-259). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

(Dis)Confirmation of expectancies and satisfaction.

$ 5.00 USD

Trail, G. T., & James, J. D. (2015). (Dis)Confirmation of expectancies and satisfaction. In Sport Consumer Behavior (2nd ed.) (pp. 260-280). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 

Self-esteem building behavior and behavioral intentions.

$ 5.00 USD

Trail, G. T., & James, J. D. (2015). Self-esteem building behavior and behavioral intentions. In Sport Consumer Behavior (2nd ed.) (pp. 281-302). Seattle, WA: Sport Consumer Research Consultants Internet Publishing Co.

 
 
Make a Free Website with Yola.