Washington Stealth: In-game survey to evaluate motivations for attendance and media consumption by proposed new market segments.
Seattle Storm: Internal and external constraints and motivators to attendance survey of attendees and non-attendees.
Seattle University Athletic Department: Four main stakeholder groups surveyed (Students, Faculty/Staff, Alumni, and General Public). Motivations for being a fan differed across segments.
Arizona Diamondbacks: Surveyed season ticket holder and single game attendees. Performed early season focus groups with season ticket holders..
Allianz SPGA Championship: Surveyed spectators on motivation for attendance and points of attachment relevant to tour type and specific player.
The Ohio State University Athletic Department: Surveyed students on commitment and loyalty to the OSU football team, athletic department, and university.